The terrors of publication

The terrors of publication

Because I publish only every four or five years, in spite of my best intentions — in spite of being at my desk virtually every day for hours! — I forget how fraught the publication process is.

The first sign of “nerves” is going into a tizzy over the cover. I virtually never go into tizzies, but this almost always happens over a cover! And then into a tizzy again over the jacket copy: is it ever just right? And then there are the discovered typos that must be corrected right up until the hour before the book, my baby, hits the press. (I imagine this as a violent collision, not a birth — how strange is that?)

And then: a long, long moment of silence (please, as for a memorial). The book is in print. My job is done.

Ha. Not quite. What’s to come is the scariest part, and that’s the worry, the thoughts of all the ways in which The Novel could have been better. (For it continues to live in motion in my mind.)

The memory of how rushed writing it had been at the end, and how — no doubt — readers will be disappointed. It will be beautiful to behold, I know — such a lovely cover now! — but will it enchant?

Enchantment does not come easy, especially these days.

And then, among the early reviews, I read:

I enjoyed this book so much that I’ve read it twice already!

This is from “Leslie U,” whom I do not know. I want to print this sentence on a banner and pin it over my desk. (Maybe I will.) It’s what I aspire to!

I breathe. Maybe it’s going to be all right. There will be readers who like The Game of Hope. Not everyone, I know, but some.

Leslie U goes on to say:

Being a fan of the Josephine B. Trilogy, I have been anticipating this novel from Ms. Gulland. Her tale about the life of Josephine’s teenaged daughter Hortense and her recovery in the wake of the French Revolution is both realistic and poignant. Roommates, letters home, teenage crushes and innocence brought it to life for me. I especially enjoyed the way the Lenormand Cards were woven throughout the novel. I’ve purchased a deck to play the Game of Hope myself!

Ah, the wonderful Game Of Hope. I often cast those cards as I was writing Hortense’s story.

Maybe I should cast them now, ask: How are you doing, Hortense?


{Photo at the top is by Bank Phrom on Unsplash.}

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How to approach a writer for a review or testimonial of your book

I often receive email pitches from publicists, asking for a testimonial—a “blurb”—or offering to send me a book to review or mention on this blog. (My little blog!)

Recently, there were two on the same day. One was a model of a successful pitch, and the other an example of what not to do.

I’ll begin with the NOT:

The letter begins: I’m are writing to you about …

Say no more!

The second publicist knew my work and had chosen to approach me for a reason. She included a short description of the book, several glowing blurb quotes, plus a Q&A with the author. It was enough to get me interested.

I only wish publicists would also include an attachment of the opening pages of the novel. That would be all I need to judge if a book might be one I’d like.

That said, I rarely accept. As for all writers, I have a frightening pile of books I am supposed to be reading. Plus, I’m slow: the last WIP I agreed to read for a very good friend took me over a month, even reading it every day.

It takes quite a bit of time to read a novel, so an indication of a book’s length is important, as well as the deadline, should a quote be needed before publication.

What to include

In summary, a pitch for a quote or review should include:

  • why the book might be of interest to me
  • the opening pages
  • the cover
  • the deadline (if applicable)
  • book length

Nice extras would be:

  • publication details (i.e. promotion plan, print run)
  • advance review quotes, if there are any
  • a Q&A with the author

Follow-up!

Later, as a courtesy, an autographed copy of the published book should be sent with thanks to those who have taken the time to read and craft a testimonial or review. An appreciative note from the author is always nice. It’s surprising how rarely this is done. I understand! It’s expensive, for one thing, but most of all, it’s time-consuming.

Shadow Queen high res front

Come to think of it, I’ve yet to finish sending out my own “thank you” copies of The Shadow Queen. (Reminder to self: do it today.)

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On author questionnaires, first pages, daily word count for my YA about Hortense, and a wonderful granddaughter, all at once

On author questionnaires, first pages, daily word count for my YA about Hortense, and a wonderful granddaughter, all at once

I’m working on the Author Questionnaire for Doubleday’s publication of The Shadow Queen, and that requires quite a bit of time mucking about in my promotional and publication history.

Any day now, I will see the first pass on the book cover: I’m excited. I’m already madly in love with the interior design.

Meanwhile, I’m cranking up the word count on the Young Adult novel about Hortense, going slowly at first. We will have the pleasure of our now 1-year-old granddaughter Kiki, our daughter Carrie and her mate Bruce this long weekend, so I’m only aiming for 50 words a day. Dipping a toe in—that’s all—but it’s important to do it every day. This morning I aimed for 50 and chalked up over 200. I’m very much enjoying exploring this youthful story.SaveSave

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